Promotion Via the Web

One approach to promotion via the Web is to find the most trafficked sites for people who would be interested in your product or service, and then figure out a way to present your message there. That could mean contacting the editor of an online magazine or the webmaster of a particular site. It’s not unlike querying the editor of a trade magazine. The result could be placing an article or having your company's URL posted along with a "Tip".

As a result of Andrew's efforts to publicize Internet Call Manager on the Web, Gil Gordon Associates added this paragraph to the Telecommunications section of his New Jersey-based web site, a leading site for telecommuters.