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The person reading about your company or organization--whether itís a prospective customer or the general public--can learn a great deal from a Success Story. Told from the perspective of an end-user, the Success Story illustrates the effectiveness of your product or service in a way that is both easily understood and relevant to the reader. The advantage is that third-party verification carries more weight than tooting your own horn. If the end-user is a well-known company or organization, so much the better!

Writers with a background in journalism are well suited to write Success Stories because of their interviewing skills, tight writing style, effective use of quotes, and storytelling ability.

Success Stories (also called Client Profiles and Case Studies) can be posted on your web site, handed out to prospective clients, distributed at trade shows, and included in your press kit.

Success Samples:

Clear Picture Corporation

DDA Computer Consultants

National Research Council (IRAP)

Healthy Relationships




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